What I offer
B2B Case Studies
In-depth success stories that bring your solutions to life.
Content Creation
End-to-end production of in-house needs from emails to blog posts.
Product Marketing
Launch and product marketing support including brochures and sell sheets.
B2B SUCCESS STORIES
Convince prospects with engaging feature testimonials
The best marketing for your product is sharing the success your product created for your customers. Nothing establishes trust for a B2B audience like a real-world success story. Case studies help prospects visualize using your product and establish your credibility as a solutions provider. Whether you’re trying to generate leads or move prospects through the sales funnel, case study content helps capture and engage your audience to tell the complex story of your solution.
B2B CONTENT MARKETING
Reach your audience with the right message
Marketing strategies require dynamic content – whether your goal is to omnichannel branding or targeted, account-based marketing, positioning the right message to the right audience is key. I’m experienced in the end-to-end production of content that speaks to a variety of buyers throughout the sales journey, as well as communications for all the audiences your business interacts with, from prospects and customers to employees and shareholders. From brochures and sell sheets to website copy, direct mailers, blogs, or digital campaigns, let’s talk about turning your customer stories into full funnel content.
PRODUCT MARKETING SUPPORT
Find your market, position your solutions
Whether you’re launching a new product to a new audience or reintroducing your solution, understanding who you’re speaking to and what benefits you offer is essential to your positioning. While impactful B2B case studies captivate your audience and help establish credibility, proper product marketing hooks prospects into reaching out, learning more, and converting into sales. With my expertise, I weave together narratives that engage while positioning your solution for success in the marketplace.
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FAQ
General Questions
Do you only write case studies?
Nope! I’m capable of providing the right words, however you need them! I’ve written everything from articles and webinar presentations to brochures, video scripts, and more! I even work with my network of contacts to offer full packages including graphic design, video showcases, or event support. Let’s discuss your needs.
Why work with you? Can’t AI create content?
Convincing prospects that your product is the solution they need requires research and nuance – not summaries plugged with keywords. A testimonial is a good start, but a well-written feature story connects with buyers. Editorial judgement is irreplaceable – only an understanding of the target audience and your product can ensure your campaigns resonate and move prospects through the sales funnel. That’s the difference a human makes. (for now, at least :)
Case Studies
What’s your process?
While every story is unique, I have a set process to ensure a transparent and efficient workflow. First, I’ll interview you to learn about your company and the solution we’re positioning. Then, I’ll learn about your customer’s business and how they use your product to craft a story that speaks to your target audience. Many stories can be captured virtually, but I also visit facilities to conduct in-person interviews and capture media on-site. You will receive a first draft of your story within two weeks of the interviews, with final deliverables depending on approval turnaround times from you and your featured customer.
Who conducts the interview?
This is your preference – I’m happy to conduct all the necessary interviews to capture a story, that’s my default, however, can also work with transcripts for clients who prefer to speak with their customers directly. I can provide a standard set of questions to help us gain unique insights and I’ll still interview you to understand your business and product’s goals for the framing of the story.
What deliverables do I receive?
Case studies include a full-length feature style article (typically ~1,500-2,000 words) including suggestions for pull quotes and call-out boxed items that can help further highlight your products. I can use your document templates to deliver on-brand brochure files and can adapt stories’ format to meet the needs of omnichannel campaigns. We’ll discuss your exact needs to ensure your story meets the needs of your audience.
About Me
Do you work with companies of my size?
I support any business that is looking to connect with an audience. I’ve worked for multiple industrial SMEs, many headquartered abroad in need of localized marketing strategies. I’ve also worked for a Fortune 500. Lots of companies don’t have full-time marketing – and many marketing teams lack a writer to produce content. I help companies of any size fill that gap.
What if I’m not sure what I need?
No problem. Let’s set up a call so I can learn more about your business, products, and market challenges. We’ll discuss your objectives and what strategies and campaigns can help drive success to tailor services to meet those needs.
About You
What’s your experience?
After graduating from the University of Michigan (Go Blue!), I started my career abroad. I worked in communications for the American Chamber of Commerce in Germany before supporting software and manufacturing technology companies grow their content strategies. I’ve spent over a decade marketing industrial manufacturing solutions, from lathes and 3D printers to metal powders and automation and messaging those products to a variety of sectors. Check out my Linkedin profile.
What’s Waystorm?
The company is named after my favorite co-workers – my basset hound-black lab mix, Waylon, and sassy gray-like-an-angry-cloud cat, Storm.
How can I get a hold of you?
If the contact button on this page doesn’t open your email client, simply reach out to me at info[at]waystorm.net or give me a call at 2395069 and area code 734.
Waystorm 